Over the past few years, we have seen many sales people adopting cold email as a strategy to generate interest of prospects. A lot of people argue that it is better than cold calls since you are not disturbing the prospect from his/her daily work and they can view/respond your email when they are free.
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Just like one single cold call is often not enough to get someone talking to you, one single cold email is not enough to get a reply. You need to proper followup structure and plan to be able to get a response. It takes a good amount of time and planning to setup a working
In this article, I am not trying to say cold calling is dead as there are many people out there who still do cold calling and get results. I only want to highlight points which make cold emailing better than cold calling. I believe good sales people use a combination of cold emails and calls
Whenever you adopt a new process like outbound cold email, you need metrics to help you with optimizing the process. Focusing on right metrics and KPI will help you make the most out of it. Whenever I hear people saying a particular process didn’t work for them, I ask them if they have data that
Planning your cold email campaign requires optimization of email messaging and timely followup. First contact is very crucial for salespeople and having an effective system for it is equally crucial. This will allow you to have a sales machine which consistently generates prospects. We will suggest a framework and system which has worked for us
You must have heard many times that the cold calling is dead. We partially agree with that since people don’t like to get bothered constantly by phone calls. When was the last time you got a phone call from a sales person and you were ok with it? That been said, sales people should be
Your customers today receive many emails from businesses wanting to sell their products/services. We are sure; you must be receiving such emails regularly. How many such emails do you actually open and read? We are sure; most of the emails are ignored by you except a few sometimes.