Over the past few years, we have seen many sales people adopting cold email as a strategy to generate interest of prospects. A lot of people argue that it is better than cold calls since you are not disturbing the prospect from his/her daily work and they can view/respond your email when they are free.
Browsing category Lead Generation
We believe that lead generation step is the most important step in any kind of sales process. A good lead generation step keeps your sales people busy and sales pipeline full of leads which can become your customer. Many times sales people don’t have enough qualified leads and you don’t want to be in that
Inbound marketing has matured a lot in the last few years where customers are learning more about the product through the internet and gain relevant knowledge through free content shared by experts. Lead generation is the most important step in a sales process, it’s important that sales pipeline is always full and a strong lead