Over the past few years, we have seen many sales people adopting cold email as a strategy to generate interest of prospects. A lot of people argue that it is better than cold calls since you are not disturbing the prospect from his/her daily work and they can view/respond your email when they are free.
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Just like one single cold call is often not enough to get someone talking to you, one single cold email is not enough to get a reply. You need to proper followup structure and plan to be able to get a response. It takes a good amount of time and planning to setup a working
In this article, I am not trying to say cold calling is dead as there are many people out there who still do cold calling and get results. I only want to highlight points which make cold emailing better than cold calling. I believe good sales people use a combination of cold emails and calls
Whenever you adopt a new process like outbound cold email, you need metrics to help you with optimizing the process. Focusing on right metrics and KPI will help you make the most out of it. Whenever I hear people saying a particular process didn’t work for them, I ask them if they have data that
You just decided to start sending some cold emails. You have sent some emails but there is not much response yet. Just like any other process, your hopes are high to get a good response from this new process but started feeling a little letdown. Don’t worry, you are in the right direction and cold
There was a time when sales people was more about number of doors knocked and number of calls made. Those times are long gone and the way we do sales has evolved. The customers have evolved and with internet revolution, they can easily access your product information and your competitors offering. Customers today search for
Sales team structure is one of the least focused parts of sales in most organization. Typically the same structure is often used for a very long time with minimal optimization. Most of the sales team today are typically structured the same way. When actually working with these team, I found there is so much optimization