Over the past few years, we have seen many sales people adopting cold email as a strategy to generate interest of prospects. A lot of people argue that it is better than cold calls since you are not disturbing the prospect from his/her daily work and they can view/respond your email when they are free.
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Just like one single cold call is often not enough to get someone talking to you, one single cold email is not enough to get a reply. You need to proper followup structure and plan to be able to get a response. It takes a good amount of time and planning to setup a working